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Recently, 888 Holdings, one of the leading online entertainment companies, owner of super popular brands and websites such as 888 Casino , 888 Sport and 888 Poker, announced the purchase of sports betting platform BetBright. The transaction stood at 15 million pounds.

888 Holdings has been present in several regulated markets around the globe since its founding in 1997. Today, the company is already one of the leaders in this field, offering players safe, innovative and high-quality products and services.

According to the official statement released by the company, the purchase of the BetBright platform is aimed at strengthening the products and technologies offered by 888. It will be important mainly for the development of the planned strategies of the 888 Sport brand, a site dedicated entirely to sports betting. 888 Sport is currently fully available to New Zealand bettors and you can check out our team's review here at New ZealandCasinos whenever you want.

In the official statement, the company reports that this transaction will be fundamental to continue improving its services in the long term. Therefore, the technologies of sportsbook BetBright will be integrated as soon as possible. The integration of the platform also means that the 888 group now has full control over the products and technologies originally developed for it.

According to Itai Pazner, CEO of 888, this acquisition is an important step for the company. In addition to providing the group with its own product that completes its portfolio of services, it also provides comprehensive solutions in the four verticals of online gambling - online casino, sportsbook , bingo and online poker.

In the words of the CEO

BetBright was developed by high-level professionals, who created a highly scalable platform. In the words of the CEO,

The BetBright professionals who join us will enhance the company's knowledge and know-how, and we are very happy to welcome them to the team.
CEO, Itai Pazner, 888 Holdings

With the growth and spread of 888 Sport around the globe, Pazner says that this acquisition will be decisive for the future plans of the brand and its relevance in the online sports betting market. It is worth mentioning that this is the third acquisition that the 888 Group has carried out in recent months. This demonstrates that the company is committed to its ambition and strategy to reach the top of the online betting market.