When we access an online betting site, we are often curious to know who founded the platform or who is behind that structure. Have you ever felt it? If the answer is yes, then in this article the subject is LeoVegas CEO Gustaf Hagman.

The choice of LeoVegas gaming site it was no coincidence: it is one of the fastest growing brands in the segment, accumulating thousands of bettors in the countries it operates-including New Zealand.

With so many New Zealanders accessing and seeking more information about LeoVegas, it pays to understand who the CEO is, how it all started and what he does today.

Who is Gustaf Hagman?

Gustaf Hagman is 48 years old and has a degree in economics from Stockholm University and Södertörn University. With Robin Ramm-Ericson in 2011, founded LeoVegas .

The CEO of LeoVegas has more than 20 years of experience as an entrepreneur. Before devising one of the most popular gaming platforms today, he helped build Eurobet Nordic AB, also in the betting segment.

Over the years, he has established himself as a brand strategist, especially those linked to the entertainment sector.

How did the idea of creating LeoVegas start?

In an interview with iGaming site Next, on Karolina Pelc's podcast, Gustaf Hagman shared that the idea of creating LeoVegas began at a barbecue with Robin Ramm-Ericson.

They were "playing" with spinning an iPhone on the table and made the connection to a casino Kingdom. Thus, they began to imagine what a platform would look like that would allow this same feeling, but online.

From there, already with a name in mind, both began to organize the routines to work on this new and promising project. A bet that worked!

Important Insights

In order for LeoVegas to achieve the success it has today, it certainly relied on precious insights from each of its founders.

On Gustaf's part, these ideas are directly related to the usability of the platform. This is because, he was responsible for directing the development of the site to the “Mobile First” (when most of the accesses of a page come from smartphones).

This orientation may seem obvious today, but in mid-2011, when smartphones were emerging, thinking about a responsive platform was a big hit. Thus, when the use of mobile became popular, LeoVegas was already prepared for its bettors!

Gustaf Hagman today

The background of the CEO of LeoVegas is quite interesting and anyone who thinks that after the success of the site, he retired is mistaken.

In fact, Gustaf Hagman continues to act as CEO, focused especially on the strategies and planning of the company. According to information on the company's website, he leads different teams and takes care of issues related to the stock market (he is one of the largest shareholders LeoVegas)

Knowing Gustaf's profile is interesting to realize that the CEO has a direct relationship with the brand. Undoubtedly, it is this feeling that makes him keep his attention to the site, so that it is always up to date and with maximum quality.